Facebook and Instagram may be busy trying to reproduce the new TikTok features within their own apps. such as Reels, but a new feature rolling out currently from TikTok will see the short-form video app’s content showing up in further places across Meta’s social networking platforms. TikTok argued to TechCrunch it’s launching a new sharing feature that allows users to publish their TikTok Stories — a feature it has been leading since last year — to rival social networks, including both Facebook and Instagram.
The new TikTok feature only just began rolling out to TikTok users, the company said, so you may not see the option in your own app just yet.
The step could offer TikTok’s content increased visibility on Meta’s platforms, as the tech giant has been working to down rank recirculated TikTok videos in Reels. paIn rticularly, Meta advised its creators that it would prioritize original content on Reels across Instagram and Facebook, allowing its algorithms would be on the outlook for watermarks — like the one TikTok includes on its videos, for example.
Reposting TikTok Stories, still, could be a new way for TikTok creators to share their work with followers on other social networks — without having to contend for attention with rolls.
The new TikTok feature, first unveiled in changes discovered by product sense firmWatchful.ai, introduces a new sharing interface for TikTok Stories. earlier, users could share their TikTok Stories directly with TikTok friends by tapping their profile picture in the share sheet that pops up when you click the three-dot menu on a Story. The equal interface also allows users to save the videos to their device, delete it or change their privacy settings.
Now, this sharing option will include a row of popular social apps, as well as an option to copy a link to the video, according to images delivered byWatchful.ai and confirmed by TikTok.
The new TikTok feature includes quick-tap options to share to Reddit, Facebook, Instagram, and Instagram Stories (as opposed to the Instagram Feed). To be clear, this doesn’t include the ability to cross-post to Facebook Reels or Instagram Reels. And again, this is about sharing TikTok Stories, not TikTok videos. Stories can agree of either static images or videos, much like they can on other social platforms. In other words, unless TikTok creators are earlier cross-posting their TikTok videos to their TikTok Stories, it’s not a backdoor way to share TikTok to other Facebook or Instagram shells outside of Reels.
TikTok Stories wouldn’t be a good fit for Reels anyway. As they tend to consist of further casual or personal posts, or Q&A s between the creator and fans (e.g., “Ask Me Anything”) — the same kind of content you frequently see on Instagram Stories. But the new feature could be a way for a creator who initially publishes to TikTok to reach followers who more frequently use other popular social networking apps, with little additional effort required on their part.
When the new TikTok feature would completely roll out globally?
TikTok didn’t certify when the new TikTok feature would completely roll out to its global user base. still, we should note that TikTok Stories itself is still in universal testing. Given that it’s not a completely launched product, features such as this new sharing option may or may not roll out to the app to all users, or they may be changed by the time the product is launched publicly.
Meta also launched auto-created Facebook Reels.
Meta also released a new way creators can make money on Facebook Reels called ” Stars,” which are virtual items that fans can give to creators to express support — principally like a tip jar for videos. Users can cross-post their Reels from Instagram to Facebook through the app, the same row you can with Stories right now. Double the content. And Meta launched auto-created Facebook Reels compiles from your preliminarily participated Facebook Stories and a new Facebook Reels insights in Creator Studio which helps creators see which Reels are performing well.
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