Samsung and LG each unveil new 2024 TV models AI performance enhanced. premium TV shipments expected to grow at an average annual growth rate of 10% until 2027.
Samsung Electronics and LG Electronics have declared the beginning of the era of artificial intelligence (AI) TV. The goal of both companies is to maintain leadership in the global TV market by focusing on customized viewing experiences centered on AI and premium performance of high definition and large screens.
According to the electronics industry on the 14th, Samsung Electronics and LG Electronics simultaneously unveiled new 2024 TV models featuring AI functions. In the case of Samsung Electronics, it unveiled 9 new series of 2024 Neo QLED (Quantum Dot Light Emitting Diode) and Neo OLED (Organic Light Emitting Diode, hereinafter referred to as OLED) TV products. LG Electronics unveiled the 2024 LG OLED Evo and QNED Evo.
The feature that Samsung Electronics and LG Electronics put at the forefront of their new TV products this year is AI. In particular, the goal is to capture premium demand through ‘upscaling’ technology that uses AI to improve the quality of content.
On the 13th, Samsung Electronics held a new product launch event, ‘Unbox and Discover 2024’, at the multi-purpose hall of the Samsung Electronics Seocho building in Seocho-dong, Seoul, and unveiled a total of 9 new Neo QLED series and 3 new Neo OLED series products, respectively.
Samsung Electronics unveiled the ‘3rd generation AI 8K processor’ utilizing its own system-on-chip (SoC) technology. This chipset implements AI technologies such as 512 neural networks, 8K AI Upscaling Pro, AI Motion Enhancement Pro, and Active Voice Pro.
In addition to AI functions, Samsung Electronics is also developing technology to achieve performance in the ultra-large TV market and image quality suitable for ultra-large TVs, notice of Samsung TV Plus updates for Korean users, and strengthening device connectivity centered on the smart home platform ‘Smart Things’. emphasized.
Yong Seok-woo, president of Samsung Electronics’ video display division, said, “The Korean market is a key global market leading the trend of premium TVs and ultra-large TVs,” and added, “The 2024 Samsung TV is a culmination of the technology of Samsung Electronics, which has maintained its No. 1 position in the global TV market for 18 years. “We will open the AI TV era through this,” he emphasized.
LG Electronics launched the 2024 LG OLED TV and LG QNED TV on the 13th. LG Electronics has prepared this year’s OLED TV lineup with the largest number of types in the industry, including OLED Evo (series names M4, G4, C4), standard OLED TV (B4), and lifestyle OLED TV Forsee and Flex. The wireless OLED TV (M4) lineup was expanded from last year’s 97, 83, and 77-inch models to the 65-inch model this year.
LG QNED TV has a full lineup of QNED TVs ranging from small to large, including a 98-inch product that reflects the needs of customers who want ultra-large and premium LCD TVs. LG Electronics also brought to the forefront a new processor with enhanced AI performance. Through this, the plan is to strengthen AI deep learning functions and improve the performance of the central processing unit (CPU) and graphics processing unit (GPU) to provide clear image quality and spatial sound.
The ‘Alpha 11 processor’ applied to ‘LG OLED EVO’, the top lineup, has improved graphics performance by 70% and processing speed by 30% based on AI performance that is four times more powerful than the existing Alpha 9. Through this, the picture quality is upscaled by analyzing every pixel within the frame in detail. In particular, it is the first LG TV to upscale online video platform (OTT) content such as Netflix and Apple TV+ in real time. Two sound channels have also been added compared to the existing Alpha 9 to implement spatial sound.
Starting with Korea, LG Electronics plans to launch new 2024 TV models in 150 countries, including North America at the end of this month and Europe in early April.
Samsung Electronics and LG Electronics plan to respond to the demand in the premium TV market by leveraging AI and large screens. In particular, demand is expected this year due to large-scale sporting events such as the Paris Olympics.
According to market research firm Display Supply Chain Consultants (DSCC), global premium TV shipments are expected to grow at an average annual rate of 10% until 2027. Sales volume is expected to increase by an average of 6% per year from 2023 to 2027.
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